Does Hootsuite Work With LinkedIn? The Ultimate Duo

As a marketing manager active on LinkedIn, I rely on the platform to build relationships, publish content, and monitor engagement. But jumping between apps to manage my LinkedIn presence became time-consuming. I wanted a way to streamline my LinkedIn tasks and workflow.

After researching, I connected my LinkedIn profile and company page to my Hootsuite dashboard. This integration allows me to efficiently manage my LinkedIn content and activity straight from Hootsuite.

So, yes, Hootsuite works with LinkedIn and I’m gonna show you how I did it.

Connecting Hootsuite with LinkedIn

Sign Up for Hootsuite: First, create an account on Hootsuite if you haven’t already. They offer a range of plans to suit your needs, including a free version for basic use.

Add Social Networks: After logging in, add your LinkedIn profile to your Hootsuite dashboard. Click on “Add a Social Network,” select LinkedIn, and follow the prompts to connect your account.

Authorize Access: You’ll be redirected to LinkedIn’s login page. Enter your LinkedIn credentials to authorize Hootsuite’s access to your profile.

Select LinkedIn Accounts: If you manage multiple LinkedIn profiles or company pages, choose the ones you want to integrate with Hootsuite.

Complete the Setup: Follow the setup process, which may include granting additional permissions. Once completed, your LinkedIn account will be linked to Hootsuite.

Scheduling Posts

Create a Post: In your Hootsuite dashboard, click on the “Compose” box and choose “LinkedIn” as your social network. Craft your post, attach images or links, and customize the message.

Schedule the Post: After creating your content, click on the calendar icon to specify the date and time you want the post to be published. You can schedule posts for the future or post immediately.

Review and Publish: Once scheduled, your post will appear in your Hootsuite content calendar. You can review, edit, or delete it at any time before the scheduled time.

Monitoring Activity

View Your Dashboard: On your Hootsuite dashboard, you’ll find a column for LinkedIn notifications. This section displays connection requests, messages, and comments on your posts in real-time.

Respond Promptly: Click on the notification to view the details and reply directly within Hootsuite. This ensures you don’t miss any significant interactions.

Engaging with Your Network

Compose Messages: To initiate or continue conversations on LinkedIn, use Hootsuite’s message composition feature. Create personalized messages, attach files if needed, and select your recipients.

Schedule Messages: Just like posts, you can schedule LinkedIn messages for the future, allowing you to maintain a consistent and timely response to your network.

Analytics and Performance Tracking

Access Analytics: In your Hootsuite dashboard, select the LinkedIn account or company page you want to analyze. Click on the analytics tab to view performance metrics.

Review Metrics: Hootsuite provides insights into engagement rates, reach, click-through rates, and more. Analyze these metrics to refine your LinkedIn marketing strategy.

Advantages of Using Hootsuite for LinkedIn	Disadvantages of Using Hootsuite for LinkedIn
1. Efficient Content Scheduling: Simplifies the process of scheduling and automating LinkedIn posts, ensuring a consistent online presence.	1. Learning Curve: For new users, the Hootsuite platform may have a slight learning curve while getting accustomed to its features.
2. Time Management: Saves time by allowing you to manage and monitor LinkedIn activities from a centralized dashboard.	2. Cost: While Hootsuite offers a free plan, advanced features and larger-scale management require subscription fees, which may not fit every budget.
3. Real-time Notifications: Provides real-time notifications for connection requests, messages, and post comments, helping you engage with your network promptly.	3. Limited Features in Free Plan: The free version of Hootsuite has limitations, and to access advanced features and analytics, you may need to upgrade to a paid plan.
4. Performance Insights: Offers analytics and performance tracking tools to help you refine your LinkedIn marketing strategy based on data.	4. Platform Dependence: Relying solely on Hootsuite for LinkedIn management may leave you vulnerable to any potential outages or issues with the Hootsuite platform itself.
5. Multi-account Management: Allows you to manage multiple LinkedIn profiles or company pages from a single dashboard.	5. Limited LinkedIn Features: Some LinkedIn features, like posting polls or creating events, may not be fully supported by Hootsuite.
6. Collaborative Features: Supports team collaboration, allowing multiple team members to access and manage LinkedIn accounts with defined roles and permissions.	6. Potential Posting Limitations: LinkedIn’s algorithm may treat scheduled posts differently in terms of reach compared to manually posted content, potentially affecting your post’s visibility.

These advantages and disadvantages highlight how Hootsuite can be a powerful tool for LinkedIn marketing, but it’s essential to be aware of potential limitations and considerations before fully adopting it into your social media strategy.

Is there a mobile app for Hootsuite that allows me to manage LinkedIn on the go? 

Yes, Hootsuite offers a mobile app for both iOS and Android, allowing you to manage your LinkedIn marketing efforts while on the move.

Is Hootsuite compatible with all LinkedIn account types, including personal profiles and company pages? 

Yes, Hootsuite is compatible with both personal LinkedIn profiles and LinkedIn company pages, making it a versatile solution for individuals and businesses.

Are there any limitations with Hootsuite’s free plan for LinkedIn marketing? 

The free plan of Hootsuite does have limitations, such as a cap on the number of social profiles you can manage and limited analytics. To access advanced features and analytics, consider upgrading to a paid plan.